live777 Privacy Policy

1 Introduction

live777 ("we," "us," "our," or "the Platform") is committed to protecting the privacy and personal data of every Filipino player who uses live777 Casino. This Privacy Policy has been prepared in compliance with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations, as enforced by the National Privacy Commission (NPC).

This Policy describes the types of personal information live777 collects, the purposes for which it is processed, the parties with whom it may be shared, the security measures in place to protect it, and the rights available to you as a data subject. We encourage you to read this Policy carefully alongside our Terms & Conditions before using live777.

For the purposes of this Policy, "personal data" means any information from which you can be directly or indirectly identified, including your name, contact details, financial information, and device identifiers.

2 Personal Data We Collect

live777 collects the following categories of personal data from players:

Category	Examples	Required?
Identity Data	Full name, date of birth, government-issued ID number (e.g., PhilSys, passport, driver's licence)	Yes — for KYC verification
Contact Data	Email address, mobile number, city/province of residence (e.g., Manila, Cebu, Davao, Quezon City)	Yes — for account communication
Financial Data	GCash number, PayMaya account, bank account details (BPI, BDO, Metrobank, UnionBank, etc.), transaction history in PHP	Yes — for deposits and withdrawals
Account Data	Username, encrypted password, account preferences, bonus history, gameplay history	Yes — for account operation
Technical Data	IP address, device type, browser type, operating system, session timestamps	Automatic — for security and fraud prevention
Usage Data	Pages visited on live777, games played, session duration, click patterns	Automatic — for platform improvement
Communications Data	Records of support chat conversations, emails sent to live777, feedback submitted	When you contact us

live777 does not collect sensitive personal information such as racial or ethnic origin, political opinions, religious beliefs, or health data, except where required by law (for example, self-exclusion records maintained for responsible gaming purposes).

3 How We Collect Your Data

live777 collects personal data through the following means:

• Direct interactions: When you register a live777 account, complete the live777 Login process, make a deposit or withdrawal, contact our support team, or participate in promotions.
• Automated technologies: When you browse live777.asia, we automatically collect technical and usage data through cookies, web beacons, and server logs. See Section 8 for more details on cookies.
• Third-party sources: We may receive identity verification data from licensed KYC service providers, fraud prevention agencies, and payment processors (such as GCash and PayMaya) to validate your account and transactions.
• Regulatory sources: In compliance with PAGCOR requirements and anti-money laundering regulations, we may receive or verify data through government databases where legally permitted.

4 Purpose and Legal Basis for Processing

live777 processes your personal data only for specific, legitimate purposes. The table below outlines our primary processing activities and the legal basis for each:

• Account registration and management: To create and maintain your live777 account, verify your identity, and enable the live777 Login process. Legal basis: performance of a contract.
• Payment processing: To process deposits and withdrawals in PHP via GCash, PayMaya, and Philippine bank transfers. Legal basis: performance of a contract.
• Regulatory compliance: To comply with PAGCOR licensing requirements, the Anti-Money Laundering Act (AMLA), and the Data Privacy Act of 2012. Legal basis: legal obligation.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, cheating, and unauthorised access to live777 accounts. Legal basis: legitimate interests.
• Responsible gaming: To monitor gameplay patterns, enforce self-exclusion requests, and provide responsible gaming tools to Filipino players. Legal basis: legal obligation and legitimate interests.
• Customer support: To respond to your queries, complaints, and support requests. Legal basis: performance of a contract.
• Marketing communications: To send you promotional offers and updates about live777, where you have given your consent. You may withdraw consent at any time through your account settings. Legal basis: consent.
• Platform improvement: To analyse usage patterns and improve the live777 platform, game selection, and user experience. Legal basis: legitimate interests.

5 Data Sharing and Disclosure

live777 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection agreements:

• Payment service providers: GCash, PayMaya, and Philippine banking partners, to process your deposits and withdrawals in PHP.
• Identity verification providers: Licensed KYC and anti-fraud service providers who assist live777 in verifying player identities and preventing fraudulent account activity.
• IT and hosting providers: Cloud infrastructure and server hosting partners who store and process live777 platform data under strict confidentiality and security obligations.
• Regulatory authorities: PAGCOR, the Anti-Money Laundering Council (AMLC), the National Privacy Commission (NPC), and other Philippine government bodies where disclosure is required by law.
• Professional advisers: Legal counsel, auditors, and compliance consultants engaged by live777, bound by professional confidentiality obligations.

Any third party receiving your personal data from live777 is contractually required to process it only for the specified purpose, to maintain appropriate security standards, and to comply with the Philippine Data Privacy Act of 2012. live777 does not transfer personal data outside the Philippines except where necessary and where adequate data protection safeguards are in place.

6 Data Retention

live777 retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable Philippine law. The following general retention periods apply:

• Account and identity data: Retained for the duration of your live777 account, plus a minimum of five (5) years after account closure, in compliance with PAGCOR and AMLA requirements.
• Financial transaction records: Retained for a minimum of five (5) years from the date of each transaction, as required by the Anti-Money Laundering Act.
• Support and communications records: Retained for three (3) years from the date of the last interaction.
• Technical and usage data: Retained for up to twelve (12) months, after which it is anonymised or deleted.
• Marketing consent records: Retained until you withdraw your consent, plus one (1) year thereafter for compliance documentation purposes.

When personal data is no longer required, live777 securely deletes or anonymises it in accordance with industry best practices. Anonymised data that can no longer identify you may be retained indefinitely for statistical and analytical purposes.

7 Data Security

live777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• Transport Layer Security (TLS 1.2 or higher) encryption for all data transmitted between your device and live777 servers.
• AES-256 encryption for personal and financial data stored at rest.
• Multi-factor authentication options for the live777 Login process.
• Regular penetration testing and security audits conducted by independent third-party specialists.
• Role-based access controls ensuring that only authorised live777 personnel can access player data, strictly on a need-to-know basis.
• Continuous monitoring of live777 systems for suspicious activity, intrusion attempts, and anomalous behaviour.

Despite our best efforts, no online platform can guarantee absolute security. In the event of a data breach that poses a risk to your rights and freedoms, live777 will notify you and the National Privacy Commission (NPC) as required by law.

8 Cookies & Tracking Technologies

live777 uses cookies and similar tracking technologies to enhance your experience on the platform, maintain your live777 Login session, and analyse how players use the site. The following types of cookies are used:

• Strictly necessary cookies: Essential for the live777 platform to function. These include session cookies that keep you logged in during your visit. These cannot be disabled without affecting platform functionality.
• Performance cookies: Collect anonymised data about how players navigate live777, which pages are visited most, and where errors occur. This data helps us improve the platform.
• Functionality cookies: Remember your preferences such as language settings, preferred game categories, and display options to personalise your live777 experience.
• Analytics cookies: Used to understand aggregate player behaviour and measure the effectiveness of live777 promotions and features. Data collected is anonymised where possible.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of live777, including the live777 Login process. For detailed instructions on managing cookies in your browser, refer to your browser's help documentation.

9 Your Data Subject Rights

Under the Philippine Data Privacy Act of 2012, you have the following rights with respect to your personal data held by live777:

• Right to be informed: You have the right to know what personal data live777 collects about you and how it is processed. This Privacy Policy fulfils that obligation.
• Right of access: You may request a copy of the personal data live777 holds about you at any time by contacting our Data Protection Officer.
• Right to rectification: If any personal data live777 holds about you is inaccurate or incomplete, you have the right to request correction. You may update basic account details directly through your live777 account settings.
• Right to erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to live777's legal retention obligations.
• Right to object: You have the right to object to the processing of your personal data for direct marketing purposes at any time. You may also object to processing based on legitimate interests where you have grounds relating to your particular situation.
• Right to data portability: You may request that live777 provide your personal data in a structured, commonly used, and machine-readable format.
• Right to lodge a complaint: If you believe live777 has not handled your personal data in accordance with the Data Privacy Act, you have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines.

To exercise any of the above rights, please contact the live777 Data Protection Officer using the contact details provided in Section 12. live777 will respond to all verified data subject requests within thirty (30) days of receipt.

10 Minors and Age Restriction

live777 Casino is strictly intended for players who are 21 years of age or older, in accordance with Philippine gaming regulations. live777 does not knowingly collect personal data from individuals under the age of 21.

If live777 discovers that personal data has been collected from a person under 21 years of age, the associated account will be immediately suspended, all data will be securely deleted, and any funds held in the account will be handled in accordance with applicable regulations. If you believe a minor has registered on live777, please contact our support team immediately.

11 Changes to This Privacy Policy

live777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable Philippine law, or regulatory requirements. When material changes are made, live777 will notify registered players by email and/or by posting a prominent notice on the live777 platform at least fourteen (14) days before the changes take effect.

The "Last Updated" date at the top of this Policy indicates when it was most recently revised. Your continued use of live777 following the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with the updated Policy, you must discontinue use of live777 and may request account closure.

We encourage you to review this Privacy Policy periodically to stay informed about how live777 protects your personal data. Previous versions of this Policy are available upon request by contacting our Data Protection Officer.

12 Contact Our Data Protection Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or the way live777 handles your personal data, please contact our designated Data Protection Officer (DPO):